The next generation of fast runners will learn of parkrun from their peers, running clubs, or even their own families, not from an advert.
What LD said about it being too long - self-indulgently long - is very true, and if it's going to work as a television ad it would be best shown as little snippets making one point at a time and encouraging people to find the long version on the internet.
I didnt want to watch that but ended up feeling I had to.
OMG what is it all about. In general all these fab marketing things are lost on me. I saw they tried to contrast perception v reality but managed to get both horribly wrong
In fact that video could have been made as a spoof by someone like Gobi to illustrate how he feels.
I suspect that it might have been made by a group of 6th form Media Studies students.
The problem that PR HQ face is that the event is attended by a wide range of people, for a host of different reasons. There is no way that they can make any kind of promotional material that states the type of people who can attend. Not without excluding some of community. There only option is to break it down into what it is and let individuals decided if it is for them or not. If they just say "It's a free weekly event in which you are timed over a 5k course", it is not excluding anyone, but it also becomes pointless as an advert. Do they need to advertise anyway?? The events have grown by word of mouth alone since 2005.
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parkrun Café
Dec 2024