Meaningless product descriptions

7 lurkers | 123 watchers
Sep 2012
7:46am, 27 Sep 2012
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GregP
I wonder what on *earth* it means. If anything.
Sep 2012
7:49am, 27 Sep 2012
18,852 posts
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Maclennane
Trouble at t'mill.
Sep 2012
10:01pm, 29 Sep 2012
7,949 posts
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ChrisHB
"Let's make excellent happen" (New Balance).

At first sight, just one more meaningless slogan pretending that an adjective is a noun from a sportswear manufacturer - except there's an unfortunate disparity between the notions of causation ("make") and chance ("happen").
Sep 2012
10:52pm, 29 Sep 2012
6,381 posts
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McGoohan
Is it to be said in a Yorkshire accent I wonder?

"Let's make excellent, 'appen"
Sep 2012
11:00pm, 29 Sep 2012
3,219 posts
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Red Squirrel
:) That's exactly what I was thinking McGoohan :)
Sep 2012
11:04pm, 29 Sep 2012
3,220 posts
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Red Squirrel
Then I over-thought the even worse use of grammar in the Yorkshire option and decided as it was an invitation:

"Let us make excellent happen ..."

the answer just needs to be "No, because you're so shit at grammar, you're probably shit at making shoes too."
Sep 2012
11:11pm, 29 Sep 2012
21,756 posts
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Velociraptor
Aw, c'mon. The people of Flimby don't have English as their first language. They're doing their best, bless 'em.
Sep 2012
11:14pm, 29 Sep 2012
7,953 posts
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ChrisHB
Are Yorkshiremen not traditionally parsimonious? Thus, saving letters, ink, breath etc, it's short for "Let's make excellent shoes, 'appen."
Sep 2012
11:40pm, 29 Sep 2012
3,224 posts
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Red Squirrel
Hmmm ... there's something wrong with that sentence but I'm not articulate enough to explain why I think so. I'll try.

You can say 'appen I would, or 'appen I do meaning it's a possibility or even a reality but to append it on to the end of that sentence isn't right. It's the 'let's' that's messing it up.

Perhaps they need a separate campaign in Yorkshire - 'appen we make excellent (shoes)
Sep 2012
12:14am, 30 Sep 2012
5,690 posts
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Dvorak
"Let's make excellence occur" ?

"What's occuring? More excellence"

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(header last updated 07/01/24)

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