Meaningless product descriptions

5 lurkers | 123 watchers
Oct 2011
10:15pm, 11 Oct 2011
18,669 posts
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Nellers
Running without having washed for a day or 2 will provide you with an isolated training environment.
Oct 2011
8:52am, 24 Oct 2011
2,351 posts
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Wine Legs
oh yes...

"Specially designed with our Celu‐Lite™ technology, they work to reduce body fat and the visible appearance of cellulite by using your natural body heat to warm your muscles by increasing your perspiration with the effect of potentially reducing 2 jean sizes in 2 weeks."

"Celu‐Lite™ technology reflects back the heat naturally generated by the body to promote deeper warming of your tissue leading to higher levels of perspiration and therefore breaking down fat and toxins that contribute to the appearance of cellulite. "

How do higher levels of perspiraton break down fat?

zaggora.com
Oct 2011
9:03am, 24 Oct 2011
18,798 posts
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Nellers
WL, it's obvious. When you do exercise you sweat AND you burn fat, therefore the causal connection is not exercise to fat burning. It's sweating to fat burning! It's so obvious now.
Nov 2011
4:33pm, 20 Nov 2011
2,436 posts
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Wine Legs
Just saw an advert for Herbal Essence shampoo...

Apparently its new formula has 'water activated' silkening properties. I'd certainly hope my shampoo was water activated.
Nov 2011
4:51pm, 20 Nov 2011
18,313 posts
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Velociraptor
The writer of the text for the "Top 10 Fitness Gifts for Christmas" in the Daily Telegraph must have snorted a line of Valium before setting about the task. There are some seriously bad explanations of what the yoga mats and heart rate monitors are for. As an example, kettlebells:

"These weights are similar to the more common dumbbells but focus mainly on building core strength, offering a great variety of exercises required to improve at many exercises and sports."

(Who the f*ck is going to leave a set of neatly-wrapped kettlebells under the tree anyway? Even out here in the sticks they're SO last year's exercise gimmick.)
Nov 2011
5:26pm, 20 Nov 2011
19,124 posts
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Nellers
I might give someone special a new kettle for christmas, V'Rap, but not Kettlebells.;-)
Jan 2012
5:40pm, 10 Jan 2012
6,946 posts
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ChrisHB
"Thousands of years of running evolution are harnessed by Merrell’s cutting-edge barefoot shoe-tech."

(from RW)

I think what they're trying to say is that the shoe does damn-all but they've invested so much in its marketing that the high price (£85-£95) is fully justified.

"Runner's World takes no responsibility for the accuracy or otherwise of the information provided by the sponsor."
Jan 2012
6:09pm, 10 Jan 2012
55,973 posts
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GregP
Good work, Chris. Takes me back to the glory days of best before dates on Volvic.
Jan 2012
12:12pm, 26 Jan 2012
7,090 posts
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ChrisHB
Here's a fearsome product name. i won't follow the link or I'll be plagued with adverts for women's sports kit whenever I browse.

"Nike Lady Team Race Boy Shorts"
Jan 2012
10:18pm, 26 Jan 2012
56,645 posts
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GregP
My word :-o

Could be worse. "Nike Team Race Short Lady Boys", for example.

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(header last updated 07/01/24)

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