Today’s digitally savvy, time-crunched consumers expect fulfillment options that best fit their lifestyle. Forrester outlines a path to omnichannel fulfillment that will help retailers stay agile and attuned to customer needs. Retailers need to: Adopt a broad set of omnichannel tools Implement key metrics to monitor profitability and customer satisfaction Optimise the omnichannel capabilities that best fit their customers' lifestyles
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