Meaningless product descriptions

2 lurkers | 124 watchers

GregP Dec 2016 5:40am, 1 Dec 2016 87,751 posts	0 GregP It's running kit. Tights and shorts.
GlennR Dec 2016 7:52am, 1 Dec 2016 23,142 posts	0 GlennR theregister.co.uk
Winded Dec 2016 12:15pm, 1 Dec 2016 5,000 posts	0 Winded A silhouette capable of performance is a remarkable product indeed. Tell me what it performs and I might buy some.
Old Croc Dec 2016 12:25pm, 1 Dec 2016 28,000 posts	0 Old Croc the best silhouettes were those who won Britain's Got Talent a couple of years ago - they were clever.
GlennR Dec 2016 1:24pm, 3 Dec 2016 23,205 posts	0 GlennR west elm is a homeware brand hailing from Brooklyn, New York, founded in 2002 to bridge the gap between choice, community and consciousness. The eclectic assortment of furniture, bed linens, tableware, lighting and more aims to help customers to create a home that tells their story through the individual look and feel of the product. The brand, which has over 70 stores worldwide, ethically sources from the developing world and collaborates with established and emerging designers to give them a platform for their work.
Dvorak Dec 2016 3:22pm, 3 Dec 2016 12,629 posts	0 Dvorak So, west elm is hipster Dunelm? And there's more ... west elm Hotels Modern travelers are curious, design-conscious, and hungry for a distinctly different hotel experience: one that fits their style and their lifestyle. With a delightfully eclectic design and an authentic independent spirit, west elm Hotels is revolutionizing hospitality and creating a brand new way to stay. All you have to do is bring yourself. Each one brings to life the personalized services, smart technology, dynamic design and engaged community that distinguish west elm Hotels. Every west elm Hotel expresses its own point of view. Our distinctly modern aesthetic, relaxed sensibility, and uncompromising quality come through in every detail to create a hotel experience that showcases the best each city has to offer. Fantastic - I'm a curious design-hungry lifestyle conscious modern traveller with a relaxed sensibility which demands uncompromising quality - book me a room! Hang on, wassat? Our first hotels are planned to open in late 2018. Hang on bro ... you seem to be using the present tense to describe something which will be AT LEAST TWO YEARS INTO THE FUCKING FUTURE!
GlennR Dec 2016 3:24pm, 3 Dec 2016 23,208 posts	0 GlennR They may be hipsters, but that's old school vapourware.
Carpathius Dec 2016 7:58pm, 3 Dec 2016 10,819 posts	0 Carpathius "...founded to bridge the gap between choice, community and consciousness." Well, I don't know about a bridge, but they've turned round and disappeared up their own arse on meaningless description.
McGoohan Dec 2016 8:09pm, 3 Dec 2016 26,960 posts	0 McGoohan If there are three things across the gap there, don't we need at least two bridges? So perhaps a bridge from 'choice' to 'community' and another one from 'community' to 'consciousness'. Or if they're in more of a triangular relationship, you might want one back from 'consciousness' to 'choice'. Actually, in terms of costs, I think a ferry might be more appropriate.
Dvorak Dec 2016 8:22pm, 3 Dec 2016 12,631 posts	0 Dvorak As it is singular there must be only one gap, which appears to be between choice on one side and community and consciousness on the other. What better way to fight the juggernaut of retail hegemony than a worldwide* chain? * Worldwide in the sense of high disposable income pockets of wealthy countries.